Commercial
2000-2002
Archives
Total copies: 1
The Commercial Division was responsible for the generation of revenue through the sale of sponsorship rights; tickets and merchandise, alongside the strategic development of an integrated Marketing and Communications plan to support the revenue objectives.
Commercial division led the development of the strategy to make the Games a national programme of events and activities, which also included other events which raised the profile of the Games, i.e. the Queens' Jubilee Baton Relay and the Spirit of Friendship Festival.
Records include Corporate Relations, The Look, Ceremonies, Commercial Operations, Commercial Sales
Title:
Commercial
Date of work:
2000-2002
Reference number:
GB127.M678/4/2
Level of description:
Series from Fonds: Manchester 2002 Limited (GB127.M678)
Part of:
Sub-fonds: Commercial and Finance (GB127.M678/4)
Includes:
Access restrictions:
UnrestrictedSome items are restricted access. Also, this material is stored off site and we require 2 weeks' notice in order to retrieve it.
Use restrictions:
Unrestricted
Record types:
Manchester Archives and Local Studies
Language:
English
Record number:
7280368