Measuring marketing : 110+ key metrics every marketer needs
Davis, John, 1960 February 17-2013
Book
Total copies: 1
In this groundbreaking text, two leading marketing experts present key marketing ratios and metrics that will enable marketers to make better accountable decisions.
Main title:
Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.
Author:
Davis, John, 1960 February 17-, author
Edition:
Second edition.
Imprint:
Singapore : Wiley, [2013]Singapore : Wiley, [2013]©2013
Collation:
xxii, 344 pages : illustrations (black and white) ; 26 cm
Notes:
Previous edition: 2007.Includes bibliographical references and index.
ISBN:
9781118153741 (pbk)
Dewey class:
658.8658.8658.8DAV
Language:
English
BRN:
1027104