Dictionary of advertising
Jefkins, Frank William1990
Book
Total copies: 1
A dictionary of advertising which reflects the remarkable changes which have occurred in that world during the last few years. A whole new jargon has emerged in the fields of agency, design, media and research, there are also new techniques, new laws and a new Code of Practice.
Main title:
Author:
Imprint:
Pitman, c1990.
Collation:
236p.
ISBN:
9780273031369 (pbk)
Dewey class:
659.1
LC class:
HF5821
Language:
English
Subject:
Index terms:
Advertising
BRN:
1264796