Kotler on marketing : how to create, win, and dominate markets
Kotler, Philip1999
Book
Total copies: 1
In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers.
Main title:
Kotler on marketing : how to create, win, and dominate markets / Philip Kotler.
Author:
Imprint:
London : Simon & Schuster, 1999.
Collation:
xiv, 255p. ; 24 cm.
Notes:
Includes index.Includes bibliographical references and index.
ISBN:
9780684860381 (hbk)
Dewey class:
658.8658.8 Ko
Local class:
658.8 Ko
Language:
English
Added title:
Subject:
BRN:
1310590