Resurgence : the four stages of market-focused reinvention
Carpenter, Gregory S.2014
Book
Total copies: 1
Based on fascinating insider accounts with leaders from Motorola, Alberto Culver, Harley-Davidson, and others, 'Resurgence' explores the change process and reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline.
Main title:
Resurgence : the four stages of market-focused reinvention / Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry.
Author:
Imprint:
Basingstoke : Palgrave Macmillan, 2014.Basingstoke : Palgrave Macmillan, 2014.
Collation:
256 pages
ISBN:
9781137278616 (hbk)
Dewey class:
658.827658.827658.827CAR
Language:
English
BRN:
1487185