Value proposition design : how to create products and services customers want
Osterwalder, Alexander2014
Book
Total copies: 2
The authors of the international bestseller 'Business Model Generation' explain how to create value propositions customers can't resist. 'Value Proposition Design' helps you tackle a core challenge of every business - creating compelling products and services customers want to buy.
Main title:
Value proposition design : how to create products and services customers want / Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
Author:
Osterwalder, Alexander, authorPigneur, Yves, authorBernarda, Greg, authorSmith, Alan (Designer), author
Imprint:
Hoboken, New Jersey : Wiley, [2014]©2014
Collation:
xxv, 290 pages : illustrations (black and white, and colour) ; 19 x 25 cm.
Series title:
Notes:
Includes index.
Audience:
Specialized.
ISBN:
9781118968055 (pbk)
Dewey class:
658.4012658.812OST658.4012OST658.401R 658.812
Language:
English
Added title:
Subject:
BRN:
1700322