Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan2015
Book
Now updated with fresh content from the authors, this book argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth. The text presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
Main title:
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Author:
Kim, W. Chan, authorMauborgne, Renée, author
Work:
Edition:
Expanded edition.
Imprint:
Boston, Massachusetts : Harvard Business Review Press, [2015]Boston, Massachusetts : Harvard Business Review Press, [2015]©2015
Collation:
xxviii, 287 pages : illustrations (black and white) ; 25 cm
Notes:
Previous edition: 2005.Includes bibliographical references and index.
ISBN:
9781625274496 (hbk)
Dewey class:
658.802658.4012
Language:
English
Subject:
BRN:
1722084