Fundraising strategy
Mullin, Redmond2002
Book
Total copies: 1
The key to successful fundraising is rigorous strategic planning and this title draws on examples such as the NSPCC Full Stop campaign to further clarify the principles and process of strategy and demonstrate its place in fundraising campaigns.
Main title:
Fundraising strategy / Redmond Mullin.
Work:
Edition:
2nd ed.
Imprint:
London : Directory of Social Change, 2002.
Collation:
160 p. : ill. ; 24 cm.
Series title:
Notes:
Previous ed.: s.l.: Charities Aid Foundation (CAF), 1997.Includes bibliographical references (p. 144) and index.
ISBN:
9781903991220 (pbk)
Dewey class:
361.70681R361.70681Mu(000)
Local class:
R361.70681Mu
Language:
English
Subject:
BRN:
1882096