Misbehaving : the making of behavioural economics
Thaler, Richard H., 1945-2016
Book
Total copies: 1
From the renowned and entertaining behavioural economist and co-author of the seminal work 'Nudge', 'Misbehaving' is an irreverent and enlightening look into human foibles. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
Main title:
Misbehaving : the making of behavioural economics / Richard H. Thaler.
Author:
Thaler, Richard H., 1945-, author
Imprint:
London : Penguin Books, 2016.
Collation:
xiv, 415 pages : illustrations (black and white) ; 20 cm
Notes:
Originally published: New York: W.W. Norton; London: Allen Lane, 2015.Originally published: New York: W.W. Norton, 2015.Includes bibliographical references and index.
ISBN:
9780241951224 (pbk)
Dewey class:
330.019R330.019
Language:
English
Subject:
BRN:
2309470