Imagine it forward
Comstock, Beth2018
Book
Total copies: 1
In 'Imagine It Forward', Beth Comstock, the former vice chair of GE, describes her 25-year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realised even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook and an explosion of internet companies were transforming how goods and services were marketed, made and sold.
Main title:
Imagine it forward / Beth Comstock.
Author:
Comstock, Beth, author
Work:
Imprint:
London : Virgin Books, 2018.
Collation:
320 pages ; 24 cm
ISBN:
9780753545713 (hbk)
Dewey class:
658.406
Language:
English
Subject:
BRN:
2694414