Cosmetics marketing : strategy and innovation in the beauty industry
Karchin, Lindsay2023
Book
Total copies: 1
Through an in-depth analysis of this fast-growing and complex industry, this book provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.
Main title:
Cosmetics marketing : strategy and innovation in the beauty industry / Lindsay Karchin and Delphine Horvath.
Author:
Karchin, Lindsay, authorHorvath, Delphine, author
Imprint:
London : Bloomsbury Visual Arts, 2023.
Collation:
vii, 253 pages : illustrations ; 27 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781350299436 (pbk)
Dewey class:
338.766855338.766
Language:
English
BRN:
3598683