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We First [electronic resource] : How Brands and Consumers Use Social Media to Build a Better World

Mainwaring, Simon2011

eAudioBook

Summary

Simon Mainwaring is a social media expert with global experience with many of the world’s biggest brands – including Nike, Toyota and Motorola.Here he offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from major companies as well as a bold plan for how corporations need to rethink their strategies.