Secrets of the moneylab : how understanding people will increase your profits
Chen, Kay-Yut2011
Book
Total copies: 1
Books like 'Freakonomics' and 'Nudge' have introduced the world to behavioural economics, but how do you apply these ideas to your business? 'Secrets of the MoneyLab' outlines just what business can learn from the findings of the new economics and social psychology.
Main title:
Secrets of the moneylab : how understanding people will increase your profits / Kay-Yut Chen and Marina Krakovsky.
Author:
Imprint:
London : Portfolio, 2011.
Collation:
320 p. ; 20 cm.
Notes:
Originally published: New York; London: Portfolio Penguin, 2010.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780670919451 (pbk)0670919454 (pbk)
Dewey class:
658.1'5658.15658.15CHE
Language:
English
Subject:
BRN:
715903