Ticketing

Ticketing was recognised as a very successful part of the M2002 Commonwealth Games. The ticketing programme was closely scrutinised by the media and they were generous in their praise of the operation. The feedback from other organisations and the general public was also excellent and very complimentary about the service they received from the Ticketing team.

Across the Games, approximately 0.9 million tickets were issued, with all sessions in several events completely sold out early in the sales process.

The overall purpose of the team was to deliver a complete ticketing programme including ticketing sales, ticketing operation management and ticketing distribution.

A carefully developed ticketing strategy was key to meeting both the public relations and financial objectives. The ticketing plan for Manchester 2002 was designed to provide full stadia at fair prices and the basic elements of the proposed ticket strategy are outlined below :

· Make tickets accessible to as many people as possible.

· Ensure the fair and equitable distribution of tickets.

· Maximise attendance.

· Meet the financial objectives of the Games.

· Three main ticketing launches took place in July 2001, October 2001 and January 2002 and these were very well covered, receiving local, regional, national and international coverage.

Records include Operational papers, correspondence