Fans not customers : how to create growth companies in a no growth world
Hill, Vernon W.2012
Books, Manuscripts
Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your customers - who will sing your praises when your competitors' customers are grumbling all the time - become your greatest allies in marketing and sales.
Main title:
Fans not customers : how to create growth companies in a no growth world / by Vernon Hill.
Author:
Imprint:
London : Profile, 2012.
Collation:
256 p. ; 22 cm.
ISBN:
9781781251102 (pbk)
Dewey class:
658.812658.812658.812HIL
Language:
English
Subject:
BRN:
1101987