The new business road test : what entrepreneurs and executives should do before launching a lean start-up
Mullins, John W. (John Walker)2013
Books, Manuscripts
Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.
Main title:
Author:
Mullins, John W. (John Walker), author
Edition:
Fourth edition.
Imprint:
Harlow, England : Pearson, 2013.Harlow, England : Pearson, 2013.
Collation:
xix, 324 pages : illustrations (black and white) ; 24 cm
Notes:
Previous ed.: 2010.Previous edition: Harlow: Financial Times Prentice Hall, 2010.Includes bibliographical references and index.
ISBN:
9781292003740 (pbk)
Dewey class:
658.022658.022
Language:
English
BRN:
1193519