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How to get into marketing and PR
How to get into marketing and PR
Gurton, Annie2003
Articles
A one-stop resource for any aspiring marketing professional, this work covers not only mainstream marketing and PR roles (e.g. campaign executive, brand manager, press officer) but also more tangential, less specific roles (e.g. lawyer, exhibitions organiser, consumer affairs specialist).
Main title:
Imprint:
New York ; London : Continuum, 2003.
Collation:
224 p. ; 24 cm.
Audience:
Specialized.
ISBN:
9780826467140 (pbk)0826467148 (pbk)9780826467133 (hbk)082646713X (hbk)
Dewey class:
658.8'0023658.80023658.8002658.80023GUR
Language:
English
BRN:
1396661
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