Digital stractics : where strategy and tactics meet and bin the strategic plan?
Outram, Chris2015
Books, Manuscripts
This volume captures the experience and insights of some 60 entrepreneurs, CEOs, and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models. As timescales between 'plan' and 'do' collapse strategy and tactics have to blend. The world of stractics is upon us.
Main title:
Author:
Outram, Chris, author
Imprint:
Basingstoke : Palgrave Macmillan, 2015.Basingstoke : Palgrave Macmillan, 2015.
Collation:
184 pages ; 23 cm
ISBN:
9781137574817 (hbk)
Dewey class:
658.4012
Language:
English
BRN:
1829607