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The innovator's toolkit 50+ techniques for predictable and sustainable organic growth
The innovator's toolkit 50+ techniques for predictable and sustainable organic growth
Silverstein David2009
Articles
Imprint:
Hoboken, N.J. Wiley c2009
Collation:
xxxi, 352 p. ill. 25 cm hbk
Notes:
Includes bibliographical references and index
Contents:
Part I. Define the Opportunity. Techniques and Tools For Identifying High-Potential Innovation Projects. TECHNIQUE 1. Jobs To Be Done. Determine the human need you're trying to fulfill. TECHNIQUE 2. Outcome Expectations. Give customers more of what they desire. TECHNIQUE 3. Value Quotient. Identify opportunity gaps in the marketplace. TECHNIQUE 4. Ethnography. Observe your customers to uncover unarticulated needs. Techniques and Tools for Scoping and Focusing Innovation Projects. TECHNIQUE 5. Heuristic Redefinition. Draw a picture of your system and its parts to focus ideation. TECHNIQUE 6. Nine Windows. Looking at your opportunity through nine different lenses. TECHNIQUE 7. Job Scoping. Broaden or narrow your innovation focus. Techniques and Tools for Effectively Managing People, Projects, and Innovation ROI. TECHNIQUE 8. Stakeholder Management. Get key influencers involved and on your side. TECHNIQUE 9. Cognitive Style. Leverage the diversity of your exploiters and explorers. TECHN
ISBN:
9780470345351
Dewey class:
658.4012658.4012SIL
Language:
English
BRN:
1838114
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