Marketing in a multicultural world ethnicity, nationalism, and cultural identity
Costa, Janeen Arnold1995
Books, Manuscripts
Subject: An exploration of cultural idenity and its impact on various aspects of marketing. Discusses perspectives on ethnicity, nationalism and cultural identity, globalisation as a social and economic phenomenon.
California 1995 Sage Publications
341p
0803953283
EM.9COS
EM.9/COS
English
1838948