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Marketing in a multicultural world ethnicity, nationalism, and cultural identity
Marketing in a multicultural world ethnicity, nationalism, and cultural identity
Costa, Janeen Arnold1995
Articles
Subject: An exploration of cultural idenity and its impact on various aspects of marketing. Discusses perspectives on ethnicity, nationalism and cultural identity, globalisation as a social and economic phenomenon.
Imprint:
California 1995 Sage Publications
Collation:
341p
ISBN:
0803953283
Dewey class:
EM.9COS
Local class:
EM.9/COS
Language:
English
BRN:
1838948
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