Exploring innovation
Smith David2010
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Main title:
Author:
Edition:
2nd ed
Imprint:
London McGraw-Hill Higher Education c2010
Collation:
xvi, 330 p. ill. 25 cm pbk
Notes:
Written with business students in mind, this book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life.
ISBN:
97800771212350077121236
Dewey class:
658.4063658.4063SMI
Language:
English
Subject:
BRN:
1848100