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The business playground : where creativity and commerce collide
The business playground : where creativity and commerce collide
Stewart, David A. (David Allan), 1952-2010
Articles
Co-written by rock star and creative genius Dave Stewart, this text puts creative thinking, from developing great new products and services, to finding amazing solutions to perennial problems, at the heart of business. It shows why business needs creative thinking to compete in today's economy.
Main title:
Imprint:
Harlow : Pearson, 2010.
Collation:
xvii, 244 p. : col. ill. ; 21 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780273726883 (pbk)
Dewey class:
658.4063658.4063STE
Language:
English
BRN:
24867
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