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Influence [electronic resource] : The Psychology of Persuasion
Influence [electronic resource] : The Psychology of Persuasion
Cialdini, Robert B.2016
Audiobooks
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Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Imprint:
[Place of publication not identified] : HarperAudio, 2016
Collation:
1 online resource (1 audio file)
ISBN:
9780062660398
Language:
English
BRN:
3029992
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